As a musician, film maker and writer I get it. For creative types the concept of business planning seems tantamount to extinguishing creative mojo and about as enjoyable as poking yourself in the eye. It seems counterintuitive to a process linked so profoundly to the subconscious and spiritually to the divine. But it isn’t. As my man Thoreau so aptly put it “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
Sure the road to great creative success has been lined by lucky breaks and serendipitous turns of fate, but too often the road is paved of poverty, depression and mind numbingly banal day jobs. So often as creatives we get stuck with lofty dreams but inertia when it comes to action. Other times we are a frenzy of production, by passing personal hygiene to write, paint, draw, and play without limits. And sometimes we work so hard that our dogged attempts at carving out a living from our art kills the creative passion and leaves us wondering what on earth the attraction ever was and asking one’s self “seriously and I gave up law school for this?!” And this my friend is where the business plan comes into its own. Whether you be a visionary dreamer, prolific creator or master hard worker, unless all three of these are pumping in unison to the tune of a well thought out action plan you need to hope for serendipity or luck or resign yourself to the ranks of the poor, miserable and day jobbed.
To me there are three core ingredients for achieving your creative goals 1. Vision 2. Direction 3. Hard work.
They are all important. They are all essential. I kind of think of it as going on a road trip. You need to work out where you’re going, check your road map and plan out your route and finally jump in the car and drive. I meet lots of artists and creative people who have one or two of these factors down pat. Ideas, tons of them, clear and definite in the fertile realm of their creative minds. Drive and passion in spades. Cupboards filled with unsold CDs and spare rooms lined with galleries full of art work. Put a plan in place and you can create a framework that supports the areas you struggle with and nurtures the aspects you have refined, it’s well worth the effort.