It's time to claim your creative niche.

It’s Time To Claim Your Niche

One of the things that is often most challenging about working with creatives is when I ask them to niche down or focus on their work. Niching is simply the process of identifying exactly what you do best and love most and focussing in on that.  Many times it is a web of fears that […]

Money Tips for Creatives

A life in the creative industries for many arty folk can bring with it a pocket full of money worries and poverty consciousness and a whole lotta heads in the sand.  Taking control of your finances might not sound all that exciting but it brings with it a creative freedom and ease that is so worth […]

Creative Vision and The Dixie Chicks

Tonight was movie night with my book club (I know “book club”, rock and roll).  5 of us kicked back in our PJs with Maltesers and popcorn  and watched The Dixie Chicks documentary “Shut Up and Sing”.  The documentary (and the sugar high from the maltesers) really got me thinking about just how important it […]

8 Time Transforming Tips for Creatives

If you’re finding that you’re succumbing to the catch cry of never enough time this article is for you. If there never seems to be enough hours in the day to get through your to-do list, keep on top of work and family commitments, tend to your friends, bills, overflowing inbox and social media, let […]

Vision Clarity My Number 1 Business Tool

Here are five of the many reasons why getting your vision crystal clear is my number one business strategy for creatives!    Leverage Physiology Having a crystal clear vision actually sets up a biofeedback system that works as a physiological motivator that gets you from where you are to your dream outcome. Getting your vision […]

7 Questions to Get Your Marketing on Track

If your marketing efforts are a little lacklustre, failing to connect or lacking direction here are seven questions to ask yourself to get your marketing on track. Is your vision crystal clear? Having your vision very clear helps to identify your niche and ideal customers so you can connect with them with clarity and passion. […]

2 Reasons Why You Have to Keep on Creating No Matter What

This has really been one of my hardest learned lessons after a lifetime working in the creative industries. As artists we can feel really shitty about ourselves and work when it’s not flying off the shelves, packing out theatres or revered by oceans of raving fans. This is amplified if we’re spending a certain amount of time comparing ourselves […]

Why Even Artists Have to Find Their Niche

Yep, even artists gotta niche One of the biggest problems I find with clients I work with (and I know the arts is not the only offender in this realm), is a lack of niching. Niching is simply finding your thing. The thing that’s special about what you do and then using it as a launch […]

No More Panic Pricing!

  Panic pricing is not a great idea. A while ago I had a very talented music producer in one of my workshops, he had the skills, the following and the set up but his business was not making him a steady profit. He had a family to support and he was feeling panicky about […]

The Revolution Part 2 – We Have Value

Missed Part 1 of this article? Read it here. The Revolution Part 2 – It’s Time for some Arts Education The arts in Australia has been under rapid fire over the past 18 months with funding cuts, higher education slashes and a political backdrop that grossly undervalues the creative industries. Frankly it’s been making me […]