Vision Statement Inspo

“If you are working on something exciting that you really care about, you don’t have to be pushed.  The vision pulls you.”  Steve Jobs

Shopify

Vision statement: Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.

Patagonia

Vision statement: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Tesla

Vision statement: To accelerate the world’s transition to sustainable energy.

Mission statement: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Nike

Vision statement: Bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

Mission statement: Create groundbreaking sports innovations, make our products sustainably, build a creative and diverse global team, and make a positive impact in communities where we live and work.

Warby Parker Glasses

Vision statement: We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.
Mission statement: Warby Parker was founded with a rebellious spirit and a lofty objective: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

Save the Children: Our vision is a world in which every child attains the right to survival, protection, development and participation.

Short vision statements made up of a few words only

Disney – To make people happy.

Oxfam – A just world without poverty.

Ikea – To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

Microsoft – A computer on every desk and in every home; all running Microsoft software.

Qualitative statements are based on qualities that you want to have:
Avon – To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

Role Model Vision Statements – using another company as an example:
Reach for Success  – To become the next Tony Robbins in self development.

Role Model Vision Statements – using another company as an example

Stanford University – To become the Harvard of the West.