Greenwashing was a marketing strategy in the 80s that gave environmentalism and sustainability messaging in branding and marketing a bit of a bad name. That’s because the companies who were using it were, well, they were full of shit! But if you work with me and have an eco brand I know you sincerely and whole heartedly care about looking after our precious planet (I wouldn’t work with you otherwise!). Talking about your sustainable practice and your environmental policies in your marketing and product design is a must to connect with your people! It’s also your opportunity to educate and contribute your voice to a larger narrative.
Work with me so I can help make all this stuff easier, more aligned and maybe even fun.
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