Increasing the helpful content on your website is something that Google loves when deciding whether or not to send people to your website. Google loves it because your fans, your audience and all those customers you’re hoping to reach love it too. A creative part of the professional arts process is communicating to all of your fans, audiences or customers who you are, and one of the great way of doing that is through your blog. So here are a few tips and tricks to build useful content on your website with ease, because if you want people to find you online and begin to engage with who you are and what you have on offer, it’s a must.
Tip #1 – Voice Memo + Fiverr
Right now I’m driving home whilst using my iPhone voice memo app to record this blog. I’m just simply speaking away into the in phone speaker and when I’m done and have a few blogs ready to go I’m going to send them off to Fiverr where I’m going to get them transcribed. Then when they are all typed up it is just a matter of tweaking, adding them into my WordPress site, making a nice visual to go with it and I’m done. ***Note, since I wrote (spoke!) this I’ve since started using Revv for transcription, it’s crazy fast and easy to use.
Tip #2 – Batch Task
One of the reasons people can get overwhelmed with content generation is the need to be dripping out this information in a steady way over an extended period of time. Just because we need to be breaking up how often we publish content, doesn’t mean you need to be breaking up the way you produce that content. By setting aside a designated day, maybe one day every month, for producing and scheduling all your blogs, you can create a more efficient and consistent stream of new content.
Tip #3 – Create Videos
People get really freaked out about using videos and trust me I’m one of them. I have a background in film. I’m trained in industry standard production and understand in depth how the film world works. I have to be honest that using video for my promotion kills me because it requires me to throw out the window all that fussy and fancy stuff I was taught at film school in leiu of just getting it done. So I figure, if I can do it, you can do it. You absolutely do not need a full camera crew and high tech skills to get started with video. If you’re feeling overwhelmed start by using your phone and then edit it either in some kind of editing app or if you’re using Mac, for example, the super simple i movies. Just like the blogging, do it all in one hit. Put on some brand reflective clothes and make sure your background looks nice, unless it reflects your core brand message to have a pile of dirty washing in the corner and a messy work space! Then make a whole pile of videos that you can put up on your website over time. If you create some shorter clips out of it, around 30-60seconds, you can co-opt the same work for your socials too. Try separating the audio to use as a pod cast and add to that transcribing to writen form, and for the effort of creating 1 video you have in your hands a multitude of content formats!
Tip #4 – Actually Give Quality Content
People get confused about what kind of content they should provide. Content is all about adding value. So if you’re about building a fan base of people who love you, love what you create and feel connected to you then you need to give them information that lets them get to know you and your process. That might be live footage of your day to day or filming the process of creating something. It might be you doing a video diary. Anything that ads value based on what you offer. If you’re a teacher or if you’re sharing skills and knowledge, be generous without giviving away everything. Give away some of your knowledge, like I’m doing right here in this blog. Don’t be afraid about giving away too much. People know when they’re reading a blog that you’re just sharing the tip of the iceberg of your knowledge. So if you are giving away great content for free, people can imagine what they’ll get from you when they start paying!
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