by creativeconsultancies | Jun 22, 2017 | Arts Business, Arts Marketing, Creative Consultancies, Ideas, Planning, Workshops
If your marketing efforts are a little lacklustre, failing to connect or lacking direction here are seven questions to ask yourself to get your marketing on track. Is your vision crystal clear? Having your vision very clear helps to identify your niche and...
by creativeconsultancies | Feb 24, 2017 | Art + Money, Arts Business, Arts Marketing, Creative Process, Ideas
This has really been one of my hardest learned lessons after a lifetime working in the creative industries. As artists we can feel really shitty about ourselves and work when it’s not flying off the shelves, packing out theatres or revered by oceans of raving fans....
by creativeconsultancies | Feb 4, 2017 | Art + Money, Arts Business, Arts Marketing, Creative Consultancies, Ideas, Planning
Yep, even artists gotta niche One of the biggest problems I find with clients I work with (and I know the arts is not the only offender in this realm), is a lack of niching. Niching is simply finding your thing. The thing that’s special about what you do and...
by creativeconsultancies | Jan 18, 2017 | Art + Money, Arts Business, Arts Marketing, Creative Consultancies, Ideas, Workshops
Panic pricing is not a great idea. A while ago I had a very talented music producer in one of my workshops, he had the skills, the following and the set up but his business was not making him a steady profit. He had a family to support and he was feeling...
by creativeconsultancies | Oct 29, 2016 | Art + Money, Arts Business, Arts Marketing, Creative Consultancies, Ideas
Missed Part 1 of this article? Read it here. The Revolution Part 2 – It’s Time for some Arts Education The arts in Australia has been under rapid fire over the past 18 months with funding cuts, higher education slashes and a political backdrop that grossly undervalues...
by creativeconsultancies | Oct 14, 2016 | Art + Money, Arts Business, Arts Marketing, Creative Consultancies, Ideas
The Revolution Part 1 – The facts about working in the arts in Oz Lately in Australia there has been a lot of shit going down in the arts industry and it’s been getting me very hot under the collar. Our minister for education and training, Simon...
