articles for creative lives & businesses

What is your Why?

What is your Why?

“He who has a why to live for can bear almost any how.” Friedrich Nietzsche AND “Rest and be thankful.” William WordsworthSome seasons require a concerted effort to get shit done and push through. This is why our “why” matters. Going from van-life to house life has...

Marketing Your Eco Brand

Marketing Your Eco Brand

Greenwashing was a marketing strategy in the 80s that gave environmentalism and sustainability messaging in branding and marketing a bit of a bad name. That’s because the companies who were using it were, well, they were full of shit! But if you work with me and have...

Slowing down in nature

Slowing down in nature

A theme for me at the moment is creating space to slow down. To notice. To calibrate. This practice doesn’t need to be rigid. While I would love a full sabbatical, that isn’t the only way to create spaces for renewal and rest. Nature is a beautiful gift if we take it....

Marketing Equals Service

Marketing Equals Service

Marketing is how you let people know you are here to help them and be of service. If you want to help people they need to know you exist and how you can help them!  Work with me so I can help make all this stuff easier, more aligned and maybe even fun.Follow me on...

You can’t have it all

I think the notion of “having it all” is kind of bullshit. You can have a lot. You can have an aligned, overflowingly beautiful life, but “all”? “All” chasers in my experience are often burnt out, shame filled and perpetually unsatisfied! How about instead of “all”...

Imposter Syndrome

Imposter Syndrome

If you haven’t had that little arsehole voice in the back of your head telling you you aren’t enough, asking you who the hell you think you are for launching your ideas, services, creativity in the world then you are either a very lucky business unicorn or perhaps...

Mumma Guilt

When we transition from full time mumma to focusing back on our careers there can be guilt that bubbles up. Guilt for missing certain milestones. Guilt for claiming an identity for ourselves. Guilt for saying no when we feel we “should” be saying yes. Some antidotes...