articles for creative lives & businesses
The 20 Minute Annual Review
2017 is coming to a close and 2018 is lurking on the horizon, full of promise, new ideas and potential. The new year is a brilliant time to get stuck into some strategic planning, masterminding and reassessing. Before you move the goal posts, it’s time to acknowledge...
8 Time Transforming Tips for Creatives
If you're finding that you’re succumbing to the catch cry of never enough time this article is for you. If there never seems to be enough hours in the day to get through your to-do list, keep on top of work and family commitments, tend to your friends, bills,...
Vision Clarity My Number 1 Business Tool
Here are five of the many reasons why getting your vision crystal clear is my number one business strategy for creatives! Leverage Physiology Having a crystal clear vision actually sets up a biofeedback system that works as a physiological motivator...
7 Questions to Get Your Marketing on Track
If your marketing efforts are a little lacklustre, failing to connect or lacking direction here are seven questions to ask yourself to get your marketing on track. Is your vision crystal clear? Having your vision very clear helps to identify your niche and...
How Michelangelo taught me all I need to know about creative life and business.
How Michelangelo taught me all I need to know about creative life and business Okay I’m being hyperbolic, but seriously Michelangelo taught me a lot. My dad’s parents were Southern Italians I’m lucky enough to be back in the mother country yet again as I write. I've...
Strengths, Weaknesses, Opportunities and Threats – Supercharging your career and business
During my Left of Centre two-day creative life intensive, I work with artists at all kinds of stages of their career trajectory. Some might be brand-newbies and others have been at it even longer than I have (and I've been working in the arts for more than 20 years!)....
2 Reasons Why You Have to Keep on Creating No Matter What
This has really been one of my hardest learned lessons after a lifetime working in the creative industries. As artists we can feel really shitty about ourselves and work when it’s not flying off the shelves, packing out theatres or revered by oceans of raving fans....
5 Tips for Mid Career Creatives
One of the most common types of clients that I have walk in my door are people who are mid-career. They've been in the creative industries for a long while but have hit a fork in the road, a block, or a turning point. Perhaps the creative passion that filled them up...
Why Even Artists Have to Find Their Niche
Yep, even artists gotta niche One of the biggest problems I find with clients I work with (and I know the arts is not the only offender in this realm), is a lack of niching. Niching is simply finding your thing. The thing that's special about what you do and then...